Nature Publishing Group teamed up with the King Abdullah University of Science and Technology to run an augmented reality advertising campaign. Point your tablet or smartphone at the print advertisement and watch the beautiful KAUST campus spring to life before you! You can click on the various departments, "talk" to virtual students, and peruse job openings hosted at Naturejobs.
Saturday, June 23, 2012
Augmented Reality Advertising: So Close, And Yet So Far Away
Nature Publishing Group teamed up with the King Abdullah University of Science and Technology to run an augmented reality advertising campaign. Point your tablet or smartphone at the print advertisement and watch the beautiful KAUST campus spring to life before you! You can click on the various departments, "talk" to virtual students, and peruse job openings hosted at Naturejobs.
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